US and EU (de)regulations put marketers on divergent paths Brands that market online in the US and the EU will have to navigate those markets quite differently in 2018. In 2017, the US and EU regulatoryRead More…
It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough toRead More…
If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for everyRead More…
It’s no secret that there has been a shift in shopping behavior due to growth in millennial spending power, aging of baby boomers and the growth of online shopping. These changes are impacting pricing and demand,Read More…
For any U.S.-based social media users, connecting with friends and family is easy. Most platforms are designed with this experience in mind. Users can chat, post pictures and share their thoughts with the tap of aRead More…
With the emergence of new search engines beyond Google, Yahoo and Bing, CMOs need to look at new ways to integrate overall Search Engine Marketing (SEM) strategies — the “umbrella” channel under which Search Engine OptimizationRead More…
‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the headlines this year as brick-and-mortar behemoths like Toys “R” Us filed for bankruptcy,Read More…
This week, Gander Mountain emerged from bankruptcy protection and reopened stores with a new name: Gander Outdoors. The outdoor apparel and product company was purchased by Camping World Holdings, an Illinois-based network of RV-centric retail locations, in April.Read More…
If you’ve been paying any attention at all to the news over the past few weeks, you’ve likely heard about that little policy debate that’s been taking place at the Federal Communications Commission. It centers aroundRead More…
The holiday shopping season is often a chaotic frenzy with consumers frantically searching for the perfect gifts for their loved ones. Due to wider adoption and the abundance of mobile shopping apps, as well as recentRead More…