To see the full list of this year’s Top Women in Retail honorees, click here. What do you enjoy most about working in the retail industry? I’m a strong believer that to be successful, you have toRead More…
For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to driveRead More…
In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But ifRead More…
As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we allRead More…
Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years after leaving Google to join the company, he announced on Tuesday. In addition to travelingRead More…
Overstock.com gained as much as 4.5 percent on speculation that supermarket giant Kroger Co. might acquire the e-commerce company. The New York Post reported on Friday that the grocery chain may be eyeing a deal with Overstock, citingRead More…
As QVC continues to grow — its acquisition of rival HSN was completed last month — the challenges facing the business grow accordingly. To overcome those challenges, the retailer is increasingly turning to technology and a partnership formedRead More…
What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to the sameRead More…
Trying to start conversations with potential clients using cold sales emails or LinkedIn Inmail? Most sellers are. But are you sabotaging yourself by sending prospects: a template you found while Googling? a subject line starting withRead More…
On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in priceRead More…