Technology and data are changing the world and have changed marketing as we know it. The new age of marketing is all about providing a humanized experience. Retailers that can create an immersive retail experience byRead More…
We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what works and what doesn’t work. AllRead More…
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current andRead More…
Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to combat the onslaught of spam and bot activity, the site said itRead More…
Dick’s Sporting Goods CEO Ed Stack said it’s “too early to tell” how the company’s decision to pull assault rifles from stores will affect the company’s financial performance over the long term, but it won’t beRead More…
It’s no secret that retailers are afraid of being swept away by the ongoing retail apocalypse — and with good reason. This year, more than 12,000 stores are expected to close , while 50 percent ofRead More…
(AP Photo/Mike Derer) Toys“R”Us, the iconic retail chain that has sold toys and games to millions of children for generations, is closing shop in the United States. After filing for bankruptcy protection in September and sufferingRead More…
Nowadays, 90 percent of smartphone owners use their devices in-store to research products, meaning brand owners and retailers face tough competition. Shoppers can be tempted not only by other retail store competitors, but by online storesRead More…
Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more companies try to figure out a way to generate higher ROI from their existing online marketing campaigns… but it has notRead More…
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that haveRead More…