E-commerce sales are expected to surpass $530 billion by 2020. The obvious benefit of running an e-commerce business is you’re not restricted by geographic location. Even better, you’re not limited to regular store hours and can be processing transactions from all over the world while you sleep.
However, as great as this all sounds, many online retailers go into business thinking they can automatically start selling products across the globe without issue. Going global with an e-commerce website is much more complicated than it might seem on the surface. Similar to opening a brick-and-mortar store in a different country, you need to have a keen knowledge of the language, culture, obstacles of doing business overseas, among other things.