For the first time ever, consumers planned to do more of their holiday shopping online than in-store, according to recent research. Retailers had to be ready! Post-holiday they must understand how to use digital marketing to drive conversions and deepen their connection with customers. One of the most effective tactics for doing so is retargeting. Retargeted users consistently outperform new users when it comes to engagement, purchases and retention. In fact, retargeted users have a 152 percent higher engagement rate than those targeted via new-user acquisition campaigns over a 30-day period.
That said, not all retargeting is created equal. By taking a more sophisticated and strategic approach, retailers can derive even more value from their marketing spend, post-holidays and throughout the year.