Are Americans fierce defenders of their privacy, or web junkies willing to trade personal data for any discount or freebie? The answer is yes. The answer doesn’t make sense because neither does the question. People haveRead More…
There are so many great new B2B marketing tactics today, it’s hard to keep up. So, I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer driven content marketingRead More…
Powerful analytics tools enable brick-and-mortar stores to compete effectively against online retailers. As this year’s holiday sales season arrives, brick-and-mortar retailers are facing perhaps the most challenging market ever. Stiff competition from major online retailers likeRead More…
Last week, I was discussing CVS’ acquisition of the insurance giant Aetna, then a rumor, with an executive from another healthcare company. I rattled off the reasons a deal might make sense. “Yes,” the executive replied.Read More…
Our weekly technology spotlight picks up on the CDP (Customer Data Platform) craze and we look at BlueConic in this edition. First, what is a CDP? “A Customer Data Platform is a marketer-managed system that createsRead More…
According to SiriusDecisions, 92% of marketers call Account-Based Marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy?Read More…
mazon.com said this past Cyber Monday was its biggest shopping day ever, beating out this year’s Prime Day, the sales holiday the company held in July. Fortune reports that while Amazon has self-proclaimed Cyber Monday to be itsRead More…
You’re tricked into thinking you want more sales, more leads and more customers. But, you don’t want more sales — you want more profit. You don’t want more leads — you want more calls. You don’t wantRead More…
The Marketo Mareketing Nation Summit is coming up in April 2018 and is sure to inspire and excite those current Marketo customers, as well as those contemplating the move to the Marketing Automation platform. The MarketingRead More…
Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday thatRead More…