B2B automation and predictability: Tuesday’s daily brief

Looking back over the many panels and talks we hosted at MarTech last week, I was struck by how technologies like AI for predictive analytics and digital asset management tools are being much more widely adopted. Marketers have a lot more choice among these cutting-edge solutions, so they are better equipped to find the right tool to add or replace in their stack without taking too big a chunk out of their budget.

Source:  martech.org                                                                                      Read Full Story

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