As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we allRead More…
On a lot of different fronts, 2017 was quite a year. We witnessed a real estate mogul/reality TV host get elected president of the United States. A new form of currency — Bitcoin — rose in priceRead More…
Email is the Digital Workhorse Email remains the strongest digital channel when it comes to return on investment. Generating a solid $38 for every $1 spent, email is an established purchasing channel that consumers are comfortable engagingRead More…
A lighter marketing topic to ease you into your return to your desk and piles of work following the calorific holidays is a wish list of what could be in 2018. You’ve probably written your personalRead More…
The growth of artificial intelligence and machine learning is picking up pace, and those who thought adoption was a few more years away are finding the reality much different. AI is already embedded in our everyday lives, andRead More…
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sentRead More…
If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for everyRead More…
‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the headlines this year as brick-and-mortar behemoths like Toys “R” Us filed for bankruptcy,Read More…
As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why botherRead More…
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostlyRead More…