Editor's Note: Announcing the Release of Total Retail’s 2nd Annual Top 100 Omnichannel Retailers

Announcing the Release of Total Retail’s 2nd Annual Top 100 Omnichannel Retailers

Total Retail is excited to present to you its second annual Top 100 Omnichannel Retailers . The report, produced in conjunction with Radial , a leading omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? Today’s consumers are channel blind, seeking out great retail experiences regardless of the touchpoint. Furthermore, retailers that persist with fragmented omnichannel strategies that ultimately don’t give consumers the single, perfect experiences they crave will be left in the dust. This report is designed to help retailers see how they compare against their competitors when it comes to the omnichannel services they offer, as well as help them create the successful omnichannel strategies they need to survive. Like our first annual ranking of the top 100 omnichannel retailers, this year’s report identifies the brands leading the way in omnichannel retailing. Likewise, we’ve exposed the brands that have a lot of work to do in giving their customers the omnichannel experiences they’ve come to expect and demand. The retailers were judged on the following seven omnichannel criteria: does it offer buy online, pick up in-store (BOPIS); does it offer the ability to search for in-store products on its website, including access to stock availability; does it offer a shared cart across channels (e.g., mobile to desktop, and vice versa); can loyalty points be earned and redeemed across channels; can products be returned across channels (e.g., return online purchases in-store); does it offer five or more channels for customers to engage customer service staff; and is product pricing consistent across channels. The research was compiled in the first quarter of 2018. Omnichannel Strategy Leaders Which retailers were the omnichannel leaders this year? […]

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Source:  Total Retail

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