Marketing Land

From bricks to clicks: Our top retail columns for 2017

‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017.

News of retail failures dominated the headlines this year as brick-and-mortar behemoths like Toys “R” Us filed for bankruptcy, and scores of traditional retailers closed multiple locations. But that doesn’t mean it’s time to ring the death knell for retail — far from it.

Bringing a bit of cheer to retailers, the National Retail Federation predicted that holiday spending will rise between 3.6 and 4 percent this year. E-commerce continues to dominate, with online Black Friday sales hitting a robust $5.03 billion this year, but plenty of shoppers also flocked to stores to get a hands-on, in-person experience.

Source:  Marketing Land                 Read Full Story:  Top Retail Columns 2017