The holiday shopping season is often a chaotic frenzy with consumers frantically searching for the perfect gifts for their loved ones. Due to wider adoption and the abundance of mobile shopping apps, as well as recent breaches in secure data, holiday shopping today isn’t the same as it used to be.
To help retailers prepare to meet customer needs this year, Vantiv conducted a survey of over 1,000 respondents to gauge their holiday shopping behavior. The consumer responses confirmed that online shopping is continuing to rise in popularity and credit cards remain the most used payment method. However, consumers are showing more concern for online account safety this year due to recent data breaches.