How PUMA Has Integrated Technology Into its New York City Flagship Store

PUMA opened the doors to its first-ever North American flagship store recently, located on Fifth Avenue in New York City. With a focus on cutting-edge technology and innovative products, the store showcases an immersive PUMA brand space. The flagship store offers consumers a unique shopping experience through innovative sports engagement zones, a customization studio, and digitally connected offerings. In this interview with Total Retail, Russ Kahn, senior vice president of PUMA North America retail, talked about the integration of technology into the flagship store, the company’s future plans, and the decision-making process for opening the brand’s first-ever North American flagship location. Russ Kahn, Senior Vice President, PUMA North America Retail | Total Retail: Can you tell me about the decision for PUMA to open its first-ever North American flagship store in New York City? Russ Kahn: PUMA continues to see growth within the North American market, and we believe investing in the New York City flagship store will help us in our pursuit to be the fastest sports brand in the world. PUMA is committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment. PUMA has shown a commitment to New York culture in varied ways throughout the brand’s history. PUMA made sports and pop culture history for creating the first shoe named after a basketball player — named in honor of New York Knicks player, Walt “Clyde” Frazier — when it launched in 1973. This store opening is a new chapter in PUMA’s ongoing relationship with the city. It only makes sense that our first-ever North American flagship would be here in New York City, and we’re incredibly excited to open our doors and connect with the community — locals and visitors alike. TR: What type […]