Email is the Digital Workhorse
Email remains the strongest digital channel when it comes to return on investment. Generating a solid $38 for every $1 spent, email is an established purchasing channel that consumers are comfortable engaging with to make online transactions. In fact, approximately 70 percent of consumers in every age group prefer email for brand communications. As you’re building a digital communications plan for the year and making a case for where to invest your resources, keep these statistics in mind to demonstrate the effectiveness of email, as well as its acceptance among consumers.