Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are exciting to discuss.
But many marketers may be in the dark about how they can leverage AI in a practical sense today, and vendors have been hungry to try to take advantage of it by selling pipe dreams of no more work to do.
Let’s get real. You’re not going to replace your marketing and sales team with robots any time soon, and any AI tools will require proper data, investment and additional resources. That said, there are a few relatively easy ways for you to use AI to improve the effectiveness of your email marketing campaigns.