How Twitter’s latest policy update to stop spam & malicious content is impacting brands

How Twitter’s latest policy update to stop spam & malicious content is impacting brands

Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to combat the onslaught of spam and bot activity, the site said it would no longer permit simultaneous tweets across multiple accounts containing identical content. “One of the most common spam violations we see is the use of multiple accounts on the Twitter developer platform to attempt to artificially amplify or inflate the prominence of certain Tweets,” wrote API policy and product trust team member, Yoel Roth, on the Twitter blog. Days after the site’s announcement, Twitter CEO Jack Dorsey said the main question his company is trying to answer right now is how it can measure the health of the platform in a way that is public and accountable. “The more clarity we can build, the more trust we’ll have,” said Dorsey during a livestream broadcast , but many believe this latest move to curb malicious behavior is punishing the wrong users. Less automation means more time-intensive tasks for marketers As the communications manager for Connected Nation, a nonprofit aiming to expand access to high-speed internet across the US, Jessica Denson was immediately impacted by the change. In addition to overseeing the Connected Nation’s primary Twitter handle, she manages 10 other company-related Twitter accounts. “I’m most often sharing news stories related to broadband expansion, telework, and efforts to close the digital divide,” says Denson. “The content is identical on the accounts several times daily because news on the subject can impact all the states we serve and provide solutions for those areas.” With Twitter’s recent policy updates, Denson says her social media responsibilities take a lot more time now. “It means taking the same post and reposting it each time — finding the image on […]

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Source:  MarketingLand