Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today , Marketing Land and other places across the web. From MarTech Today: Everything old is new again: How some traditional brandsRead More…
Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more companies try to figure out a way to generate higher ROI from their existing online marketing campaigns… but it has notRead More…
From the ashes of A/B Testing sprouts a new form of website testing: AI-powered optimization. From the ads you run on Facebook to the routing of your trip in Google Maps, AI-powered optimization is everywhere, andRead More…
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out today with a new mobile messaging platform. The company, Attentive, has had its platform in the field for the last eightRead More…
As QVC continues to grow — its acquisition of rival HSN was completed last month — the challenges facing the business grow accordingly. To overcome those challenges, the retailer is increasingly turning to technology and a partnership formedRead More…
If you’ve been paying any attention at all to the news over the past few weeks, you’ve likely heard about that little policy debate that’s been taking place at the Federal Communications Commission. It centers aroundRead More…
Consumers are eager to embrace connected devices and automation; however, they remain wary of the Internet of Things (IoT), security breaches and their long-term effects. People want the ease and accessibility that automation can provide butRead More…