For any U.S.-based social media users, connecting with friends and family is easy. Most platforms are designed with this experience in mind. Users can chat, post pictures and share their thoughts with the tap of a finger. While this social connection is important, it’s becoming increasingly common for users to crave more from their favorite platforms, particularly as it pertains to shopping. Many social sites have implemented options where consumers can buy within the app, such as clicking on an Instagram photo that leads to a direct link to buy.
While this is a step in the right direction, current platforms lack a comprehensive social commerce model that benefits the consumer. Social commerce allows the user to shop while earning rewards for their engagement. The more they shop, share and gift to others, the more they receive, which they can in turn use to continue to engage with brands.