Macy’s revamps menswear department at Herald Square

Dive Brief: Macy’s on Friday unveiled a 14,500-square-foot menswear destination on the main floor of its Herald Square flagship in New York City, with a rotating, curated space within it dubbed “The Park.” The department store has dedicated 4,500 square feet to The Park’s “on-trend, cutting edge men’s fashion” to be refreshed every eight to 12 weeks, according to a company press release. At the moment the space features brands Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros and Brooklyn Brigade, among others, the retailer said. The new merchandising approach will be brought to the retailer’s other flagships as well, with an assortment that includes new additions Scotch & Soda and Coach men’s apparel, and a premium denim zone with J BRAND, 7 For All Mankind, Fidelity and Naked & Famous Denim, per the release. Brick-and-mortar stores have never been able to measure missed sales opportunities. Here’s how foot traffic forecasting can enable you to do just that. Get the Playbook Dive Insight: This new effort recalls a similar one from Macy’s partner b8ta, which this week announced an expansion into fashion and lifestyle curation in a Los Angeles store called “Forum.” The department store joins several other retailers in amplifying men’s fashion. Last year, Nordstrom opened a men’s-only store in New York to great fanfare, well before the opening of its New York flagship next week. Saks Fifth Avenue left open its men’s store in Manhattan’s financial district last year, as it closed its women’s store there, and this year opened a luxe men’s footwear space at its own newly renovated flagship. J. Crew-owned Madewell, in its race to grow ahead of its proposed initial public offering, recently released its first-ever men’s fall collection. Even Target has made a play for men’s apparel […]