Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today , Marketing Land and other places across the web. From MarTech Today: Everything old is new again: How some traditional brands have used martech to support growth Apr 2, 2018 by Robin Kurzer The key to a successful transformation proves to be a focus on core values. Parsons Lab launches an online platform to generate GDPR legal docs Apr 2, 2018 by Barry Levine The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents. Lowest rates for SMX Advanced expire Saturday Apr 2, 2018 by MarTech Today If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night. Book now […] What every partner marketer needs to know about blockchain Apr 2, 2018 by Pete Cheyne Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains. From Marketing Land: Stop being a link snob and saying no to certain links Apr 2, 2018 by Julie Joyce Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’ From Around The Web: MarTech returns to the West Coast Join the martech community April 23-25 in San Jose and tackle digital transformation at the intersection of marketing and technology. MarTech delivers vendor-agnostic insights and marketing, technology and management topics designed to help you succeed. Save […]

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Source:  MarTech Today