With the emergence of new search engines beyond Google, Yahoo and Bing, CMOs need to look at new ways to integrate overall Search Engine Marketing (SEM) strategies — the “umbrella” channel under which Search Engine Optimization (SEO) is practiced — into their approach.

Upstarts such as Pinterest, Amazon, and even multichannel retailers Walmart and Target, are giving traditional search engines a run for their money — but marketers still need to get their organic SEO strategy right before SEM can be useful to them. Combining both strategies adds power to any campaign, as integrated marketing efforts are ultimately more effective.

Source:  Target Marketing                           Read Full Story:  SEM Strategy Shake-up