Today’s consumers have become conditioned to getting a deal, and without one, they’re much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailersRead More…
Email is the Digital Workhorse Email remains the strongest digital channel when it comes to return on investment. Generating a solid $38 for every $1 spent, email is an established purchasing channel that consumers are comfortable engagingRead More…
Between Black Friday, Cyber Monday and the general Christmas shopping season, this time of year more than any other highlights just how lucrative the e-commerce industry is in the modern age. Consumers place enormous value inRead More…
Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids areRead More…
There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even onRead More…
It’s no secret that there has been a shift in shopping behavior due to growth in millennial spending power, aging of baby boomers and the growth of online shopping. These changes are impacting pricing and demand,Read More…
A lighter marketing topic to ease you into your return to your desk and piles of work following the calorific holidays is a wish list of what could be in 2018. You’ve probably written your personalRead More…
The growth of artificial intelligence and machine learning is picking up pace, and those who thought adoption was a few more years away are finding the reality much different. AI is already embedded in our everyday lives, andRead More…
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sentRead More…
It was a very merry holiday season for retailers. USA Today reports holiday retail sales are up 4.9 percent compared to last year, giving retailers their best holiday season since 2011. Holiday e-commerce sales increased 18.1 percent year-over-year, whileRead More…