The growth of artificial intelligence and machine learning is picking up pace, and those who thought adoption was a few more years away are finding the reality much different. AI is already embedded in our everyday lives, andRead More…
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sentRead More…
It was a very merry holiday season for retailers. USA Today reports holiday retail sales are up 4.9 percent compared to last year, giving retailers their best holiday season since 2011. Holiday e-commerce sales increased 18.1 percent year-over-year, whileRead More…
US and EU (de)regulations put marketers on divergent paths Brands that market online in the US and the EU will have to navigate those markets quite differently in 2018. In 2017, the US and EU regulatoryRead More…
It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough toRead More…
If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for everyRead More…
It’s no secret that there has been a shift in shopping behavior due to growth in millennial spending power, aging of baby boomers and the growth of online shopping. These changes are impacting pricing and demand,Read More…
For any U.S.-based social media users, connecting with friends and family is easy. Most platforms are designed with this experience in mind. Users can chat, post pictures and share their thoughts with the tap of aRead More…
With the emergence of new search engines beyond Google, Yahoo and Bing, CMOs need to look at new ways to integrate overall Search Engine Marketing (SEM) strategies — the “umbrella” channel under which Search Engine OptimizationRead More…
‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the headlines this year as brick-and-mortar behemoths like Toys “R” Us filed for bankruptcy,Read More…