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Going deep with deep learning: Martech insights, action & impact

02Jan/18
AI

Going deep with deep learning: Martech insights, action & impact

January 2, 2018MarketingGadgetell Curator

The growth of artificial intelligence and machine learning is picking up pace, and those who thought adoption was a few more years away are finding the reality much different. AI is already embedded in our everyday lives, andRead More…

02Jan/18
Watch Email

7 email trends to watch in 2018

January 2, 2018MarketingGadgetell Curator

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sentRead More…

02Jan/18
Holiday Sales

US Retail Holiday Sales Jump 4.9%, Biggest Increase Since 2011

January 2, 2018Ecommerce, RetailGadgetell Curator

It was a very merry holiday season for retailers. USA Today reports holiday retail sales are up 4.9 percent compared to last year, giving retailers their best holiday season since 2011. Holiday e-commerce sales increased 18.1 percent year-over-year, whileRead More…

22Dec/17
Track

Digital advertising in 2018: 5 trends to watch

December 22, 2017AdvertisingGadgetell Curator

US and EU (de)regulations put marketers on divergent paths Brands that market online in the US and the EU will have to navigate those markets quite differently in 2018. In 2017, the US and EU regulatoryRead More…

22Dec/17
Brand Advocates

3 Ways to Build Millennial Brand Advocates

December 22, 2017BrandingGadgetell Curator

It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough toRead More…

20Dec/17
Revamp Email

Revamp Your Email Marketing in 2018

December 20, 2017MarketingGadgetell Curator

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for everyRead More…

20Dec/17
Price Elasticity

Decoding Price Elasticity to Unlock Revenue and Minimize Risk

December 20, 2017RetailGadgetell Curator

It’s no secret that there has been a shift in shopping behavior due to growth in millennial spending power, aging of baby boomers and the growth of online shopping. These changes are impacting pricing and demand,Read More…

20Dec/17
Sale

Is Social Commerce the Future of Internet Retailing?

December 20, 2017Ecommerce, Retail, SocialGadgetell Curator

For any U.S.-based social media users, connecting with friends and family is easy. Most platforms are designed with this experience in mind. Users can chat, post pictures and share their thoughts with the tap of aRead More…

18Dec/17
Search

New Search Engines Shake Up SEM Strategy

December 18, 2017SearchGadgetell Curator

With the emergence of new search engines beyond Google, Yahoo and Bing, CMOs need to look at new ways to integrate overall Search Engine Marketing (SEM) strategies — the “umbrella” channel under which Search Engine OptimizationRead More…

18Dec/17
Marketing Land

From bricks to clicks: Our top retail columns for 2017

December 18, 2017Marketing, RetailGadgetell Curator

‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the headlines this year as brick-and-mortar behemoths like Toys “R” Us filed for bankruptcy,Read More…

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