Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostlyRead More…
Consumers are eager to embrace connected devices and automation; however, they remain wary of the Internet of Things (IoT), security breaches and their long-term effects. People want the ease and accessibility that automation can provide butRead More…
Charming Charlie is overhauling its operations and management in an attempt to stem financial losses and restructure a heavy debt load during the critical holiday season. The Houston-based accessories retailer announced this month plans to pare down its chainRead More…
Are Americans fierce defenders of their privacy, or web junkies willing to trade personal data for any discount or freebie? The answer is yes. The answer doesn’t make sense because neither does the question. People haveRead More…
There are so many great new B2B marketing tactics today, it’s hard to keep up. So, I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer driven content marketingRead More…
Powerful analytics tools enable brick-and-mortar stores to compete effectively against online retailers. As this year’s holiday sales season arrives, brick-and-mortar retailers are facing perhaps the most challenging market ever. Stiff competition from major online retailers likeRead More…
Last week, I was discussing CVS’ acquisition of the insurance giant Aetna, then a rumor, with an executive from another healthcare company. I rattled off the reasons a deal might make sense. “Yes,” the executive replied.Read More…
Our weekly technology spotlight picks up on the CDP (Customer Data Platform) craze and we look at BlueConic in this edition. First, what is a CDP? “A Customer Data Platform is a marketer-managed system that createsRead More…
According to SiriusDecisions, 92% of marketers call Account-Based Marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy?Read More…
mazon.com said this past Cyber Monday was its biggest shopping day ever, beating out this year’s Prime Day, the sales holiday the company held in July. Fortune reports that while Amazon has self-proclaimed Cyber Monday to be itsRead More…