While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personalRead More…
The rate of turnover in the retail industry ( 13 percent ) is among the highest in the country — second only to the tech sector (software) at 13.2 percent. While the digitization of retail andRead More…
There are multiple departments within a retail organization, so which are most important? If we’re equating worth to cost — i.e., the annual salaries of employees within each department — then supply chain executives are mostRead More…
The value of an email keeps popping up in marketing circles these days. Why? Because direct marketers are trying to justify how important it is for store associates to collect customers’ email addresses. Sounds mundane, butRead More…
Credit: Getty Images by David Ryder Amazon.com failed to secure enough servers to handle the surge in traffic on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all internationalRead More…
If you’re a retailer reading this article, there’s a 50 percent chance that within the next 24 months you expect to gain the ability to send precise messages to customers at exactly the right time basedRead More…
Target has been ramping up its private label strategy over the past year, launching almost a dozen new brands ranging from home goods to apparel. This week, the company added two new brands to its list:Read More…
As the owner of a retail business, you’ve probably dreamed about getting some extra help. Advertising a retail job for your store(s) can bring you a pro to take over some of your workload, but findingRead More…
“To fee or not to fee ?” will be the question many retailers ask themselves this year, as paid loyalty programs steadily take hold. While the paid model isn’t new — Costco is a pioneer inRead More…
In a keynote presentation yesterday at the Women in Retail Leadership Summit in Miami, Paula Bennett, the recently retired (as of this week) CEO of J.Jill, discussed her career journey and the principles that shaped itRead More…