The white paper or webinar content described below has been produced by one of our sponsors. How do you know if an ad worked? You’re prepping for an important ad campaign, and you’ve got several differentRead More…
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transactionRead More…
Total Retail is excited to present to you its second annual Top 100 Omnichannel Retailers . The report, produced in conjunction with Radial , a leading omnichannel commerce technology and operations provider, features a ranking ofRead More…
Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital Experience Intelligence platform generates a Digital Experience Score, or DXS, ranging from a low ofRead More…
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today , Marketing Land and other places across the web. From MarTech Today: Everything old is new again: How some traditional brandsRead More…
Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems asRead More…
Technology and data are changing the world and have changed marketing as we know it. The new age of marketing is all about providing a humanized experience. Retailers that can create an immersive retail experience byRead More…
We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what works and what doesn’t work. AllRead More…
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current andRead More…
Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to combat the onslaught of spam and bot activity, the site said itRead More…