Retailers around the world have been working hard to make sure they have a successful holiday shopping season. From new storefronts to early promotions, retailers put in months of preparation to ensure they meet sales projections and outperform competitors.
Now that shoppers are more likely to reach for their smartphones and tablets than log on to personal computers when they want to make a purchase, retailers need to put the same emphasis on perfecting their applications. In fact, Deloitte’s 2017 Holiday Retail Survey found that 59 percent of respondents planned to use their smartphone for purchasing holiday items. To prepare apps for the influx of activity during the holiday season, retailers need to ask themselves a few key questions.