QVC is Using Technology to Overcome Business Challenges
As QVC continues to grow — its acquisition of rival HSN was completed last month — the challenges facing the business grow accordingly. To overcome those challenges, the retailer is increasingly turning to technology and a partnership formed by the company’s information technology team and the rest of the business.
In a session yesterday at the National Retail Federation’s Big Show in New York City, Mary Campbell, chief interactive experience officer, and Todd Sprinkle, chief information officer, both of QVC, outlined how the company is making technology core to its future. Specifically, the pair detailed three key challenges QVC (and a lot of other retailers, for that matter) is facing: complexity; need for speed; and innovation.
Source: Total Retail Read Full Story: QVC using Tech