As this year’s holiday sales season arrives, brick-and-mortar retailers are facing perhaps the most challenging market ever. Stiff competition from major online retailers like Amazon and eBay and deep price cutting from fellow store retailers are driving profit margins down to near-microscopic levels.

To fight back against these trends, brick-and-mortar merchants of all types and sizes must follow the lead of major financial and marketing firms and use sophisticated analytical tools. With the assistance of actionable data analytics, store operators can better understand shoppers’ needs and preferences, increase their efficiency and productivity, and develop fresh sales opportunities.

Source:  Hewlett Packard                Read Full Story:  Retail Data Analytics