If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s also consumers’ preferred channel to receive communications from brands. If 2018 is the year that you’re looking to boost your revenue and consumer engagement, revamping your email program is one of the most achievable ways to do so.
In this post, I’ve outlined several areas of focus that can create a more positive subscriber experience, help drive better results for the brand, and give you a leg up on the competition.