RIP A/B Testing

From the ashes of A/B Testing sprouts a new form of website testing: AI-powered optimization. From the ads you run on Facebook to the routing of your trip in Google Maps, AI-powered optimization is everywhere, and it’s impacting the user experience more positively than ever before.

For instance, take Sentient Ascend™, an AI-powered conversion rate optimization solution that allows marketers to test several elements all at once, including across an entire website funnel. Products like Sentient Ascend™ help marketers move beyond the bounds of A/B testing on their websites, landing pages and in single page applications to uncover new, high-performing website designs that convert more customers in less time.

Source:  Marketing Land                   Read Full Story:  RIP A/B Testing