Stop competing against yourself for your own customers

What do telecom, financial services and CPG (consumer packaged goods) have in common?

Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to the same person. Through data management platforms and identity resolution solutions, they’re now beginning to realize that, in many cases, their multiple product marketing teams have all been paying to reach the same customer.

Source:  MartechToday                                Read Full Story:  Stop competing