There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites.

At a very high level, brands can boil this concept down to execution across eight product page components: product title, product description, bullets, images, image resolution, rich media content, product rating and number of reviews.

Source:  Marketing Land               Read Full Story:  Product Page Experiences