UGG , a Deckers Brand company, earned the No. 1 ranking in Total Retail’s analysis of 100 publicly traded retailers based on its omnichannel capabilities/programs offered and the execution of said programs. UGG was part of a three-way tie for first place, joined by DSW and LIDS. The full rankings can be found in Total Retail’s 2018 Top 100 Omnichannel Retailers report . The retailers were judged on the following seven omnichannel criteria, with the research compiled in the first quarter of 2018: does it offer buy online, pick up in-store; does it offer the ability to search for in-store products on its website, including access to stock availability; does it offer a shared cart across channels (e.g., mobile to desktop); can loyalty points be earned and redeemed across channels; can products be returned across channels (e.g., return online purchases in-store); does it offer five or more channels for customers to engage customer service staff; and is product pricing consistent across channels. UGG earned the highest possible score in five of the seven criteria researched. The brand’s shortcomings came in the ability to search online for in-store products, as well as offering three or more channels for customer service. Where UGG shines is its loyalty program, UGG Rewards . Customers can not only earn and redeem points across channels and at all levels of participation, but they can do so without making purchases. For example, customers can earn rewards points for activities such as adding an item to their wish list, sharing their wish list, connecting with UGG on one of its social channels, writing a product review, and more. As a brand with wholesale retail partners (e.g., Bloomingdale’s, Lord & Taylor) in addition to company-owned stores, UGG is challenged with the task of keeping pricing consistent across its […]

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Source:  Total Retail